Writing Effective Social Media Content

  BY KAREN LOTTER   Bet you never thought about it - how to write great social media content. But it is true – social media success requires strong writing skills. We all spend so much time of our day on various social media platforms that we don’t even think about optimising our writing. Most of the time we are just communicating, and we don't think twice about how we are doing it. But when you do social media for business –writing effective social media

Using social media to… Cultivate Contacts – by Samantha Moolman

  This article forms Part Three of our Social Media Series. If Facebook were high school I’d want to be Queen Bee (hey, it isn’t called social media for nothing!). The comparison may seem shallow but, as a journalist, your connections (both online and in the real world) are integral to your reputation and credibility. The news editor of a local newspaper once revealed to me that when it comes to hiring new journalists, a comprehensive “little black book” has more clout than

Discovering Social Media – by Caryn Ross

Writing has always been part of my life and after being retrenched and doing some job searching I realised that I needed to get up to speed with writing for social media. I did some research on courses and registered with SA Writers College (www.sawriterscollege.co.za) to do a course on “Writing for Social Media”. Discovering blogging With some excellent navigation from Karen Lotter, my online lecturer, I ventured into the new and enticing world of blogging. I based my blog on being

Good Writing for Facebook – by Karen Lotter

    Writing for Facebook seems like the most natural thing in the world for many people, but look a little closer, and you’ll see there’s a strategy at work. Whether it is for a personal profile or for a Business Page, there is a reason why some people and some Pages attract a lot more attention than others. It is all in the content of the posts, which includes writing, images and videos. Of course it depends on who you want to attract.

Using Social Media to… Compile your Story – by Samantha Moolman

This piece forms Part Five of our Series on Social Media Social media certainly has its drawbacks when it comes to compiling a story – especially if it’s a hard news piece. However, the immediacy that sites like Facebook and Twitter provide also keeps journalists on their toes, forcing them to bring their A-game to every story. Normally, before you begin the writing process you quickly need to decipher what information you’ll need to acquire. These days, with to-the-second live-streaming updates, it

Using Social Media to… Conduct Interviews – by Samantha Moolman

This article forms Part Four of our Social Media Series. The ability to interview someone for a story is a skill best learnt over time. If you’re a journalist who is just starting out don’t worry if you’re horrible at it – most of us have had to learn the hard way. In fact, just recently I found myself stuck in a vortex when interviewing what seemed to be a roomful of crazy people; they spoke at me for three hours

Social Media for Social Advocacy – by Samantha Moolman

The idealist in me hopes that social activism will become a journalist’s first priority. Giving voice to the voiceless, using the truth to inspire community activism and social change – these ideals should all contribute to the motivation behind the journalist’s need to inform the public. Since the advent of new media it has become easier for NGO’s and do-gooders to exercise some positive influence in the world. Social media provides the perfect platform for social advocacy – reaching thousands, even