SEO copywriting: how to use keywords effectively

It’s well established that SEO copywriting is about creating useful content for humans with the right keywords for search engines. But with around 200 factors determining how high a website is ranked in a Search Engine Results Page (SERP), you also need to know where and how to use those keywords.   BY LORRAINE FORREST-TURNER   The perfect SEO cycle Let’s deal with the obvious first. The best way for a website to get onto the first page in a search engine result (other than