Learn how to create a staff magazine that leads to strong teamwork and a sense of belonging.
BY JUANITA MARTINAGLIA
We all know how poor communication can turn a workplace toxic in an instant. According to Workplace-Communication.Com, workplace communication is considered good when quality communication takes place that prevents misunderstandings and conflict.
Furthermore, they explain that communication has a positive impact on the overall performance of a company, which directly affects their bottom line.
If there is good communication within an organization, there will be higher job satisfaction, and a higher job retention rate.
A proven way to increase the communication in an office is by creating a digital staff magazine that can easily be distributed within the organization. There is no need to hire an external marketing company to create a digital staff magazine. With easy-to-use publishing websites such as WP Magazines, FlippingBook and Joomag, anyone within a company can easily create a digital staff magazine.
A staff magazine is more than just a general newsletter. It should contain engaging content that is directly aimed at the employees of the organization. A digital staff magazine is suitable for medium to large companies, especially where employees don’t always communicate face-to-face.
Because it will only be distributed internally, you can make it really fun and exciting. Depending on the size of your organization, you could create a staff magazine every month, every quarter or once a year.
Here are some content ideas for your next staff magazine:
Letter of Encouragement
Encouragement is essential in keeping people motivated.
Anne M. Mulcahy once said “Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission.”
The CEO, manager or team leader can include a letter of encourage that motivates employees to perform their best and thank everyone for their efforts.
A legal section in your digital staff magazine can be used to inform employees of any changes that may have taken place in the labour law that may affect them directly. If you are in the financial industry for example, you could include any legal information pertaining to tax law changes etc.
This is a very important section of your staff magazine. Giving people praise or recognising for their achievements will make them feel noticed. Special announcements may include birthdays, births of babies, anniversaries, wedding engagements, long service or further education achievements.
The news section of your staff magazine could include feedback from any event that employees may have attended for example conferences, golf days, year-end function and team building days.
Why don’t you include a quiz about your specific industry? This is a great opportunity for people to learn in a fun and engaging manner. You could include (fun) rewards for people who enter their results.
The Voice Page
Another great way to include employees is to create a page that is dedicated to them and their voice. Prompt employees to send jokes, inspirational stories or funny memes that you could share on this page.
ABOUT THE AUTHOR:
Juanita Martinaglia is a freelance copywriter and digital content writer by day, and a competitive ballroom dancer by night. After studying web development and design, web writing caught her attention and she knew that’s what she wanted to do. She now focuses on managing online content and writing web articles that cover a wide variety of topics and industries. Her love for writing grows daily as it offers the opportunity to touch and inspire many people.