How changing technology is changing advertising: Six copywriting trends for the new year – by Mandy Speechly

In Part One Mandy explained how technology has changed the way advertisers work; in this article she looks at six trends that have had a direct impact on the copywriting industry.   BY MANDY SPEECHLY One of the most important rules is that great advertising is produced by showing a real and insightful understanding of the consumer. However, there is no single formula to reach and engage with this consumer, and the parameters are constantly changing. Here’s how…            Buying behaviour is changing